#35 - Branding = Putting It All Together

Today we are talking about all things branding! I absolutely love this stuff but it can be overwhelming because it’s hard to know where to start! If you haven’t listened to the last few episodes I suggest checking that out first. 

"Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness." - ELIZABETH SMITHSON 

• #1 Dream Client Persona
  • After you create your DCP you’ll have an idea about who your ideal customer is and how you can start marketing to them! 
  • Get a Pinterest board together 
  • Look at the brands they like to get an idea of colors, fonts, and logos
• Brand Board
  • What is it? 
    • "A brand board is an at-a-glance document containing all your brand elements- from your main logo to your color palette. You may have seen them floating around Pinterest but not understood what they were." - Nesha Woolery
• Logo
  • Fivver
  • Etsy
  • Give them your DCP and all the other info you’ve collected
• Website
  • Wix.com is great for beginners
  • If you have the budget hire someone
  • Godaddy for the URL
  • The home page should be the main focus
  • Embody your DCP when making it
  • 70% photos, 30% words
  • New Client Page
• Social Media
  • IG Tips
    • Profile = Sales Page! 
    • Make it a business page
    • Who you are, what you do, who you’re looking for
• RECAP
  • DCP is the first step
  • Branding is all about creating a cohesive look to attract your dream clients! 
  • Once you have your branding locked in, it gets easier
• Remember to have an attitude of wonder, curiosity, and compassion for yourself during this journey.