Find Your WAI with Lindsey Means

#79 - Part 3 of the Luxury Series with Jodie Brown

April 25, 2023 Jodie Brown, Misty Jayne, and Anna Lamber Season 6 Episode 79
#79 - Part 3 of the Luxury Series with Jodie Brown
Find Your WAI with Lindsey Means
More Info
Find Your WAI with Lindsey Means
#79 - Part 3 of the Luxury Series with Jodie Brown
Apr 25, 2023 Season 6 Episode 79
Jodie Brown, Misty Jayne, and Anna Lamber

In today’s episode, Jodie Brown, Anna Lamber, Misty Jayne and I discuss branding and marketing for luxury services. Luxury services require specific messaging and creating a transformational experience. We’re going to touch on three main points to elevate branding for luxury services.

  • Communicating value and transformation by focusing on what is in it for the client.
  • Consistency in messaging and branding to build trust with clients.
  • Customization to create a unique experience for each client.

We chat about the importance of consistency and over-delivering to maintain trust and ensure repeat business. As professionals in the beauty industry, we understand the importance of a well-defined brand to attract clients and build a loyal following and that’s exactly what we are diving into today.

This is Part 3 of a 4 Part Series. Check out episodes # 72 and #75 for the first two parts.

FOLLOW THEM:

Jodie Brown -  Hairstylist Rising Podcast

Misty Jayne - The Cash Confident Stylist Podcast

Anna Lamber - The Woo Woo Hairstylist Podcast

Thank you for listening! Check out the links below to connect with me and learn more about my offerings:

  • 🔥 CLICK HERE to get access to my free-to-join courses

  • 🥳 CLICK HERE to connect with me on Instagram @lindseymeans_

  • 👸 CLICK HERE to check out the Empress Alchemy Portal

  • 💃 CLICK HERE to book a 1:1 Alchemy Session
Show Notes

In today’s episode, Jodie Brown, Anna Lamber, Misty Jayne and I discuss branding and marketing for luxury services. Luxury services require specific messaging and creating a transformational experience. We’re going to touch on three main points to elevate branding for luxury services.

  • Communicating value and transformation by focusing on what is in it for the client.
  • Consistency in messaging and branding to build trust with clients.
  • Customization to create a unique experience for each client.

We chat about the importance of consistency and over-delivering to maintain trust and ensure repeat business. As professionals in the beauty industry, we understand the importance of a well-defined brand to attract clients and build a loyal following and that’s exactly what we are diving into today.

This is Part 3 of a 4 Part Series. Check out episodes # 72 and #75 for the first two parts.

FOLLOW THEM:

Jodie Brown -  Hairstylist Rising Podcast

Misty Jayne - The Cash Confident Stylist Podcast

Anna Lamber - The Woo Woo Hairstylist Podcast

Thank you for listening! Check out the links below to connect with me and learn more about my offerings:

  • 🔥 CLICK HERE to get access to my free-to-join courses

  • 🥳 CLICK HERE to connect with me on Instagram @lindseymeans_

  • 👸 CLICK HERE to check out the Empress Alchemy Portal

  • 💃 CLICK HERE to book a 1:1 Alchemy Session